19 July 2016
19 Jul 2016 -

Named one of Folio’s Top Women in Media in 2015, Paula Froelich, former Editor in Chief of Yahoo Travel, is the Founder of A Broad Abroad, the first female-hosted travel adventure series of its kind. A proponent of ‘badass solo travel’, Paula’s travels and storytelling inspire people to ‘get up off their butts, get out of the office, go somewhere and learn something.’ Don’t miss Paula Froelich during the closing keynote session at WYSTC on Friday, 23 September.


Whether it’s creating content, building a social following, speaking publicly or telling branded stories across the globe, Paula has been credited with developing an entirely new travel category – from the known to the unknown and inspiring people to, “Be Bold. Be Brave. Reclaim Yourself.” Paula is now developing creative strategy, building partnerships and expanding “A Broad Abroad” across multiple platforms, online and off.

After 10 years as Deputy Editor for Page Six, New York Post’s famed gossip column, Paula was brought on as Editor in Chief, Yahoo Travel to relaunch the company’s travel site. Under Paula’s unique vision and leadership, the travel section developed from a landing page with a booking engine into a must-read destination for anyone interested in being inspired, entertained, and motivated to engage the world. In four short months, Yahoo Travel became the largest travel content portal in the world, winning awards and consistently ranked #1 in the travel category under her leadership.

A gifted orator, Paula has been a featured speaker at the White House, the New York Times Travel Summit, the Mashable Media Conference, Advertising Week, PhoCusWright, Pure, TBEX, ATMEX, ATWS and more.

Click here to read more about other experts from the global travel industry who are participating in the seminars and workshops of the WYSTC 2016 educational programme.